Squareeyez
Big customers
October 10, 2024
Big customers
If you have a customer you can’t afford to lose, you’re in an even worse position. Now you’re no longer a sovereign company making your own product, you’re a consulting firm making custom software for that biggest customer, or others like it. Now you’re tethered. Not good.
Friend’s company is going through this now. He’s trying to create a product, the org wants to service big clients. Never the twain can meet…